Use the rubric that follows to analyze the the privacy policies of WorstHoliday.com and Visto.com. It's important that you first assign your own maximum point standards to each category--select your own hi/lo scale e.g., 1=lo, 8=hi. Measure the sites visited against this standard.
When you complete your analysis proceed to Step 5 in The Process.
Print this page for your site analysis.
Trust Rubric [Click here for print friendly text page]
Catagory |
Your
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Visto.com Value |
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| Seals of Approval | |||
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Branding |
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Consumer aware what company does outside of the web |
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Consumer knows what company is about from its website |
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Easy to discern what site promises to deliver |
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Mention of portal affiliation e.g. Yahoo! |
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Sends updates and other notices to consumer |
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Depth or breadth of product offering on site |
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| Navigation | |||
Terminology for navigation and content are apparent for user to differentiate |
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Navigation system placement is consistent, and easy to find |
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Prompts, guides, tutorials for user to perform tasks |
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Fulfillment |
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Information guaranteed to be used for no purpose other than what one gave it for, without prior approval |
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Allows for optout from ads, third party affiliates, etc. |
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Site provides feedback or confirmation number for order placed |
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Transaction process allows for recourse for problem any time during the process |
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Clear explanation of return or termination policy |
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Simplicity of transacting at the site |
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| Presentation | |||
Visuals effectively convey site purpose |
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How much site resembles other sites you have come to trust |
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Degree of skill used by website developers |
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| Functionality | |||
How well the site seems to work |
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Speed of page loading |
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Other: |
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©2000 A.J. Bolla - All rights reserved.
This page last modified on May 21, 2008.
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